I wrote in the past about Greendimes as well as Terrapass and Carbonfund. About a month ago, I got an email from greendimes.
They have had great success: In 10 months of existence, tens of thousands of households, stopped over 1.3 million pounds of junk mail. 1.3 Million
They gutted their own business model and made a crazy fun big stand. Old and Busted Business Model: Charge customers $3/month to keep their physical mail less junky. New Hotness Business Model: Charge customers $15 for life to keep their physical mail less junky. That is great, but it gets better. Here comes the money quote from the email:
It's hard to stand for something only if we stand to make money off of the problem-so if we don't like junk mail, which we don't, we're going to fight to end it. ... That's why we're starting a national Do-Not-Mail Petition.
Think about that for a second more. They are spending money and effort trying to legislate themselves out of a job. Props. Mad Props. They have even created a map of where people are petitioning from so you can root for your home state. Click the link in the quote, fill in the form, and get the ball rolling in your state.
2 comments:
I wonder how $15 for life is sustainable for them? It means they start losing money (relative to the old model) after five months.
The majority of their effort is done when you start the program, and they probably benefit nicely from economics of scale (low marginal costs).
I don't know exactly how their program works, but I assume a large part of it is keeping a list of their subscribers and making sure that they mail that list to various direct mail organizations regularly. It would seem that the length of that list would have no effect on the cost it takes them to manage it.
Post a Comment